We do one thing extremely well.
Turn enquiries into qualified sales opportunities — on any business-supported channel, in any business-supported language, and extend as you grow.
Our mission
To help SMEs respond to every enquiry instantly, ask the right qualifying questions every time, and hand their sales team only the leads worth their time.
Most SMEs generate enquiries through a mix of paid ads, organic search, and referrals — but handle the moment of enquiry manually. Enquiries get answered hours or days later. Different staff ask different questions, or none at all. Nobody knows how many leads are lost, or where.
LeadWise AI inserts an always-on qualification layer between the moment of enquiry and the business’s sales process.
What we are not
- Not a CRM
- Not an email marketing platform
- Not a website builder
- Not doing social media management
- Not offering telephony or call tracking
We do one thing: qualification. Everything else, we integrate with.
What makes us different
One engine, every channel
WhatsApp, Messenger, Instagram, TikTok, and your website all run on the same engine. Adding a channel is an integration, not a rebuild.
Conditional questions
Questions adapt to what the prospect has already said. A prospect who says “no rush” is never asked about a start date. Most SME chatbots ask every prospect the same script.
Abandonment tracking
Reports exactly where every prospect drops off, question by question. A diagnostic tool, not just a chat tool.
Extend to a new language
Every question, option and message supports any business language the client operates in. Adding a language is a data operation, not a rebuild.
Extend to a new currency
Pricing, invoicing and reporting work in any business-supported currency. Each client is billed in their own. No conversion, no drift.
Extend to a new country
Rate cards are keyed on country and industry segments. Launching a new market is adding a country, not a rebuild.
We use our own product
LeadWise AI runs its own lead capture on the platform it sells. There is no internal-only version. Every new feature is tested on our own enquiries before a client sees it.
Your setup is configured, not built
Questions, options, scores, messages, countries, languages and currencies are all stored as data. Onboarding is entering your business rules, not building software — which is why clients go live in days, not weeks.
Co-pilot onboarding
Clients are configured live, on a screen share, and go live within days — not handed a form and left to figure it out.
Team
Founder-built, multi-disciplinary depth behind the qualification engine and reporting layer.
Irfaan Sulaiman
Founder, CEO & CTO
Solutions Architect, Senior Full Stack Engineer, Lead Data Architect, Senior Data Engineer, Analytics with AI specialisation. Built the platform end to end — engine, data layer, infrastructure, reporting.
Armina Sulaiman
COO
Operations. Manages client accounts, invoicing, payment follow-up, and pricing negotiation with prospective customers and agencies.
Tabassum Simons
Director of Web Services
Web design, web development, and WordPress delivery. Runs client sites, landing pages, and ongoing maintenance.
Want to see the engine?
The public demo runs on the same platform we sell. No forms, no sign-up — just a conversation.