Our Story
About LeadWise AI
We help a business reply straight away, ask the same questions every time, and hand the sales team the people worth calling.
In short
Built in Cape Town. We use the same chat on our own enquiries first.
Why we exist
Enquiries are often answered hours or days later, and each person on the team asks something different. We make the first reply immediate, and the questions the same every time.
That is the work. See what we offer →
What we offer
A website and a chat, help to be found, and answers for your own staff.
Your website and the chat
A site on your domain, and a chat that replies, asks your questions, and sends each finished enquiry to your team.
Search and ads
Help to be found on Google, and ads on the places you already use, so more of the right people arrive.
For your staff
Once the website and the chat are running, your team can ask about your own procedures and policies.
Set up with you
We do not hand you a tool and leave. We agree your questions with you on a call, and most businesses are live within days.
We use it ourselves
On our own business first
The same chat runs on our website. We try a change here before a client sees it.
Who started LeadWise AI
Irfaan Sulaiman
Founder
Started LeadWise AI because businesses shouldn't need several tools just to reply, ask the right questions, and know who to call. Background in enterprise systems and data architecture, now applied to smaller teams. Runs every initial setup session personally.
Who we work with
Businesses
From a one-person business to a larger team. There is no minimum number of enquiries. Trades, shops, professional services, health, education, and more.
Agencies
Marketing agencies that already sell search, ads, or websites, and want to offer this to their clients under their own name.
Our team
Irfaan Sulaiman
Founder, CEO & CTO
Solutions Architect, Senior Full Stack Engineer, Lead Data Architect, Senior Data Engineer, and Analytics specialist with AI specialisation. Built the LeadWise AI platform end to end — the chatbot engine, the data layer, the platform infrastructure, and the reporting. Leads platform engineering: architecture, backend, data layer, and the qualification engine. Runs all Configuration Sessions initially.
Armina Sulaiman
COO
Responsible for operations, client accounts, invoicing, and payments. Keeps the business running smoothly while the platform scales.
Tabassum Ayesha Simons
Director of Web Services
Leads web design and delivery. SEO and Ads are delivered jointly with the Founder.