Legal
Privacy Policy
How LeadWise AI collects, uses, shares, and protects personal information, in accordance with POPIA.
Contents
1. Introduction
LeadWise AI (Pty) Ltd is committed to protecting the privacy and confidentiality of personal information. This Privacy Policy explains how we collect, use, share, and protect personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
2. Who We Are
Registered name: LeadWise AI (Pty) Ltd · Registration number: 2026/769189/07 · Registered address: 243 Forest Drive Ext, Pinelands, Western Cape, 7405, South Africa · info@lead-wise-ai.com · +27 74 939 7862.
3. Information Officer
Information Officer: Irfaan Sulaiman — irfaan.sulaiman@lead-wise-ai.com. Deputy Information Officer: Armina Sulaiman — armina.sulaiman@lead-wise-ai.com. Both are registered with the Information Regulator of South Africa.
4. What We Collect
From clients: business name, contact details, billing details, Google account identifier, configuration data. From prospects: name, contact details, answers to qualification questions, channel identifier, timestamps, conversation history. From website visitors: IP address, browser type, pages visited, referring site, device information.
5. Why We Collect It
To provide the lead qualification service, notify clients when a qualification completes, produce reports, authenticate users, issue invoices, meet legal obligations, prevent fraud, and improve our services.
6. Legal Basis
Contract performance, legitimate interest, consent, and legal obligation.
7. Who We Share It With
Advertising platforms, cloud infrastructure and database providers, email delivery services, business software providers, payment providers, professional advisers, and law enforcement where required by law. We do not sell personal information.
8. International Transfers
Where personal information is transferred across borders, we ensure an adequate level of protection consistent with POPIA.
9. How Long We Keep It
Lead information: one month after the last follow-up, or 12 months from collection if no follow-up is made. Client account data: relationship + 7 years. Billing records: 7 years. Portal user records: role duration + 90 days. Server logs: 90 days. Analytics: up to 12 months.
10. Cookies
We use essential cookies for site functionality and analytics cookies to understand site usage. Analytics cookies load only after you click Accept all on the cookie banner.
11. Your Rights
Under POPIA you have the right to access, correct, delete, object, restrict, port, complain, and institute civil action. To exercise any right, contact info@lead-wise-ai.com. We respond within 30 days.
12. Security
We implement appropriate technical and organisational measures, including encryption in transit, per-client data isolation, role-based access controls, audit logging, and regular backup testing.
13. Complaints
Contact us first at info@lead-wise-ai.com. You may also lodge a complaint with the Information Regulator of South Africa: https://eservices.inforegulator.org.za · complaints.IR@justice.gov.za · 0800 017 887.
14. Changes
We may update this Privacy Policy. Material changes are notified to clients by email and posted on the website.
15. Contact
LeadWise AI (Pty) Ltd · 243 Forest Drive Ext, Pinelands, Western Cape, 7405, South Africa · info@lead-wise-ai.com · +27 74 939 7862.
Version 1.0 · Last updated October 2026